Pursuit was a magazine conceived by Evangelical Free Church of America (EFCA) President Paul Cedar (1990-1996) and the editorial staff of the Evangelical Beacon, then led by editor Carol Madison (1990-1997). Cedar had wanted to create a new type of publication to reach out to people and evangelize. After a period of deliberation, Pursuit took shape and went into publication in the year 1992.
In the words of its publishing staff, Pursuit sought to "be an evangelistic magazine to reach those who did not know Christ but were searching for spiritual answers." To that effect, it employed a variety of articles touching on subjects spanning from personal conversion stories to pop culture. The aim was to give readers from diverse backgrounds the ability to see life’s many challenges through an emphatically Christian perspective.
To reach as many people as possible, Pursuit was distributed to households, prisons, churches, businesses, and more. An effort was made to attract readers of all and no denominations in the United States and abroad. The editors chose not to date its issues so that the articles within would resonate long after printing. Pursuit ceased publication in 1999.